Know Real Estate Marketing

What does it mean to know real estate marketing?

It means knowing how to do real estate marketing in the local market. It’s not just about everything you do to market a home. More importantly, it’s knowing how to do it correctly for the market in which you are doing it.
Question # 4 – What is your real estate marketing plan?

Step 1 – Know the price position of your home in the real estate market.

To know real estate marketing, you need to know the market in which the real estate is located. Most people start with what they want to get for their home. Then they believe that the right kind of marketing will get them what they want. Reality is a little different than that. Firstly you must understand that MARKETING is NOT what sells your home. The purpose of marketing is to stimulate interest in your home enough to cause people to want to come and see it in person. Here’s a Consumer Guide that might help: [MARKETING YOUR HOME]

Successful marketing brings a potential buyer. Your home sells when a buyer experiences your home, learns of it’s benefits and determines that the home is a good purchase within the local market. Knowing the local market enables us to determine a price range for your home. We use the features, improvements, curb appeal, improvements, cleanliness and location, etc. of your home to determine position. Price position is WHERE WITHIN that price range it sits. Going higher can work but it will narrow the number of potential buyers that will come see the home and more often than not, result in a price reduction. This is critical to understand and accept in order to know real estate marketing.

Step 2 – Prepare the home to sell in its market.

To keep it simple, your home needs to be better than the others that are sharing the market with it. So it stands to reason, to know real estate marketing is to know how to make your home stand above and appear better that the competition. Two checklists are available to help. Here they are: [PHOTO SHOOT PREP] & [SELLING PREP CHECKLIST]

Step 3 – Utilize all available local market avenues.

Knowing real estate marketing means to know how to use multiple forms of electronic media. Facebook, Instagram, LinkedIn, X and YouTube are some. Additionally, there’s Messaging and even Pinterest, Special Groups of Realtors, All the major Real Estate Websites and Stellar MLS (one of the largest in the nation). But also targeted emailing and texting will all be used to place your home in front of even more. Continuing, your home will be in front of as many people as possible. You need consistent, regular ad campaigns on social media, open houses with lots of promotion, a dedicated web page custom designed for your home and reminders going regularly to real estate agents and a to every area of influence.

Step 4 – Maintain transparent communication and solid knowledge of all facts.

I want you to see everything and to know everything we are doing to market your property. Confidently you can know that we will get it under contract. We provide a Private Web Portal and you can use it to stay on top of all that is happening. You can view a sample here: [PRIVATE TRANSACTION WEB PORTAL]. You can access this Web Portal to view everything that has been done, all that is scheduled, transaction contacts, documents and interactions with your agent.

In addition, it’s we will utilize the information made available through the Web Portal. We will have regularly scheduled “Course Of Action” meetings where it can be determined whether a price adjustment is necessary, whether it is a market condition and waiting is best or even if something different should be done with the marketing. You will know the real estate marketing that is being implemented so that your home sells.

This is just and overview but as you can see, It’s A LOT!